In addition, lead generation from all traffic was up by 36%. These results were made possible by individual SEO tactics that contributed to the success of our strategy. Keyword ranking, optimizing for organic search, link building, and LinkedIn advertising all played a part in meeting our goal.

With our work, very important and strategic keywords reached the first page of Google year-over-year. When we began working with this client, they ranked for 2 keywords in the top 3 search results. However, by month 12 we had increased the number of ranking keywords to 12. In result positions 4-10, we increased the number of ranking keywords from 2 to 36. Overall, based on search result positions 0-100, we increased their keyword ranking by 261%.

While the increase in overall traffic was a great success, it is noteworthy that our business goal was to increase organic traffic and lead generation. We were pleased to see that our goal had been significantly met. Over 12 months, organic traffic rose by 33%, resulting in an increase in organic lead generation by 93%.

Additionally, our LinkedIn ads increased website traffic by 71% and lead generation by 327%. These results indicate the value of LinkedIn advertising for B2B companies and businesses that are targeting a professional audience.

Last but not least, backlinks rose from 86,762 to 277,478. Backlinks and/or link building is significant to SEO because they indicate to search engines that a website is credible and trustworthy. When a client receives a backlink from a site with a high domain authority, it can not only increase visibility in search results, but can generate more organic traffic from the referral.