AI Marketing is not just using new tools; it’s changing how we connect and engage with audiences on the internet. This article shows how AI boosts SEO strategies and why it’s becoming crucial for businesses in the digital age.

AI is now a crucial part of digital marketing, helping to create strategies that are both effective and efficient. By using AI, companies can analyze lots of data, predict user behavior, and deliver relevant, timely content that captures the interest of target audiences.

This sets the stage for exploring how AI tools improve SEO content creation, making it smarter and more adaptable to the changing digital world.

The Impact of AI on SEO Content Creation

AI’s impact on SEO content creation is huge and varied. AI helps marketers create keyword-rich content that matches search engine algorithms. Here’s how AI is changing this process:

1. Detailed Analysis: AI tools analyze existing content and identify successful patterns or gaps in SEO strategies. This capability lets marketers refine their content to better meet SEO objectives, ensuring they optimize every article, blog post, or website page for maximum visibility.
2. Content Generation: Advanced AI programs like generative AI are now capable of drafting content that aligns closely with specific SEO guidelines. These tools can help with creating headlines, meta descriptions, and content that is optimized for search engines.
3. Automation of Optimization: AI doesn’t just create content; it constantly optimizes it. This means content can quickly adjust to new SEO trends or changes in search engine algorithms, keeping your digital presence effective without constant human intervention.
4. Examples of AI Tools in Action: Tools like SEMrush, Ahrefs, and MarketMuse use AI to provide insights on keyword optimization, backlink opportunities, and content quality scores. These tools make SEO easier for marketers and businesses, allowing more people to access high-quality SEO services.

Understanding this, we can start diving into how AI Marketing is a game changer for content creation and SEO.

Benefits of AI Marketing for SEO

AI Marketing has significantly transformed SEO by making processes not only more efficient but also much more effective. Through the power of artificial intelligence (AI), businesses can enhance their online presence and drive better results. Here’s how AI contributes:

1. Precision in Keyword Optimization: AI Marketing excels in identifying the most effective keywords. Using AI, businesses can discover and target specific phrases that drive traffic and conversions. This not only improves the visibility of web pages but also increases the chances of attracting relevant audiences.
2. Content Personalization and Relevance: AI enables personalized marketing at scale. It analyzes user data and behavior to produce content that resonates with individual users or segments. This personalized approach ensures that content is not only relevant but also timely, which is crucial for maintaining user engagement and satisfaction.
3. Growth in Content Production: With AI marketing tools, companies can produce SEO-friendly content rapidly. AI can write text, suggest topics, and optimize content for search engines, helping marketing teams produce high-quality content quickly.
4. Enhanced User Experience: AI improves customer experiences by ensuring that users find the information they need quicker. AI-driven SEO helps in structuring content that is easier to navigate and more engaging, which is vital for retaining visitors and reducing bounce rates.
5. Data-Driven Decision Making: AI’s advanced analytics provide deep insights into campaign performance. Marketing teams can use these insights to keep refining their strategies, ensuring each marketing effort is grounded in data that predicts and aligns with user behavior and preferences.

Businesses can enhance their edge in competitive markets by using AI in their SEO strategies. This can help them establish new benchmarks in user-focused marketing.

Real-World Applications: How AI is Transforming SEO for Diverse Industries

AI marketing is not just a theoretical advantage; it’s actively transforming SEO practices across various industries in real time. From retail to healthcare, companies are leveraging AI to refine their online presence and boost their search engine rankings.

E-commerce

In e-commerce, AI tools look at customer reviews and feedback to improve product descriptions and make them more visible on search engines. By understanding the keywords and phrases customers use, AI can tailor product listings to match what potential buyers are searching for.

This targeted approach significantly increases conversion rates by attracting more qualified leads to websites. Additionally, AI can personalize product recommendations based on individual browsing habits and purchase history, further enhancing the user experience and driving sales.

Travel Industry

In the travel industry, AI systems process and interpret large volumes of data from booking trends to customize offers and content on the fly. AI analyzes patterns such as peak booking times, popular destinations, and customer preferences to create highly targeted marketing campaigns.

This creates content that ranks well and meets the needs and preferences of travelers, improving user engagement and satisfaction. For example, AI can adjust travel package descriptions and highlight relevant features that appeal to different segments of travelers, such as families, solo adventurers, or luxury seekers.

Healthcare

Healthcare is another sector where AI is making significant strides in SEO. Medical institutions and healthcare providers use AI to optimize their online content, ensuring that accurate and helpful health information is easily accessible to patients.

AI tools can analyze patient questions and health trends to create content that answers common concerns, improving search engine rankings and patient engagement. Moreover, AI can help in maintaining the accuracy and relevance of medical content by constantly updating it based on the latest research and guidelines.

Finance

In finance, AI boosts SEO by analyzing market trends and financial data to create useful and relevant content. Financial institutions use AI to optimize blog posts, articles, and reports for search engines, ensuring that potential clients can easily find the information they need.

AI helps finance companies attract more website visitors and gain trust by focusing on popular financial keywords and topics. Additionally, AI can personalize content for different user segments, such as individual investors, corporate clients, or financial advisors, making the information more relevant and valuable.

Real Estate

Real estate companies leverage AI to boost their SEO efforts by analyzing property market trends and customer preferences. AI tools can optimize property listings, blogs, and market reports to ensure they rank high on search engine results pages.

By knowing what buyers and renters want, AI helps real estate firms make content that attracts and engages their audience. This includes optimizing listings with relevant keywords, updating market analysis articles with the latest data, and personalizing content recommendations for users based on their browsing history and preferences.

In summary, AI marketing is changing SEO in many industries by giving real-time insights and strategies that improve online visibility and user engagement. By leveraging AI tools, businesses can create more targeted and effective SEO campaigns that drive traffic, increase conversions, and improve customer satisfaction.

How We Integrate AI Marketing into Your SEO Strategy

To effectively integrate AI marketing into your SEO strategy, we start by identifying the areas within your SEO processes that require enhancement, such as keyword research, content creation, or link building. Then, we will use AI tools to automate these tasks and give deeper insights into your audience’s behaviors and search patterns.

1. We will start with AI tools to collect and analyze data on how users interact with your content and site structure.
2. Utilizing AI-powered keyword tools, we will discover new keywords and phrases that are gaining traction within your target market. These tools can predict shifts in search behaviors, allowing you to adapt your content proactively.
3. Deploying AI content generators to produce initial drafts of SEO-friendly content is pivotal for this task. These tools maintain a steady stream of content optimized for both keywords and readability.
4. The final step is to use AI for testing different SEO tactics and automatically applying the best ones to improve your site’s ranking.

By adopting AI into your SEO strategy, we empower your marketing efforts to focus on creative and strategic tasks, leaving the data-heavy lifting to intelligent algorithms that refine and optimize your efforts towards better performance and higher ROI.

Overcoming Challenges in AI Implementation

Implementing AI in marketing strategies presents several challenges that businesses must navigate to harness its full potential effectively.

One of the main challenges is making sure data is high-quality and easy to access, as AI marketing tools need good data to work well. Therefore, maintaining a robust dataset, free from errors and biases, is crucial for the success of AI initiatives.

Another significant challenge is overcoming the skills gap. As AI technology advances, the need for specialized knowledge in AI management and integration grows. Companies often need to train their marketing teams or hire new experts in AI and machine learning.

Moreover, privacy concerns continue to be a top issue as AI marketing strategies often involve handling sensitive customer information. Businesses must adhere to strict data protection regulations to build trust and maintain a positive relationship with their customers.

To successfully overcome these challenges, companies should focus on:

1. Developing comprehensive data governance policies to ensure data quality and security.
2. Investing in continuous learning and development programs for their marketing teams.
3. Employing transparent practices that respect customer privacy and comply with legal standards.

If you join fullfunnelservices, we can make this concerns go away and get every single one of them covered.

The Future of AI in SEO Content Creation

The future of AI in SEO content creation looks bright, with new AI technology always changing how we create and optimize content for search engines. AI will be used more in everyday marketing, giving real-time analytics and insights for better content strategies.

Predictive analytics, an aspect of AI, will play a critical role in identifying future trends and consumer behaviors. This ability lets marketers quickly react to market changes and anticipate them before they happen, giving businesses an edge. AI analyzes large amounts of data to spot trends and predict what consumers want, helping companies adjust their marketing strategies.

Furthermore, generative AI is set to transform the way content is created. With the ability to generate written content that is both SEO-friendly and highly engaging, AI tools will allow marketing teams to produce high-quality content at scale. This will significantly improve SEO performance and conversion rates by ensuring that content is always relevant, timely, and optimized for search engines. AI tools will handle the heavy lifting of content generation, allowing human marketers to focus on strategy and creativity.

In the long term, AI will lead to more personalized marketing experiences, as AI’s capabilities to analyze user data and tailor content become more sophisticated. This personalization will help businesses connect more effectively with their audiences, fostering loyalty and driving growth. Personalized content that speaks directly to the needs and interests of individual users will enhance user engagement and satisfaction, leading to higher conversion rates and better customer retention.

As AI technology evolves, the integration of AI into SEO content creation will not only optimize existing processes but also open new avenues for innovation and strategic marketing. Businesses that embrace these AI advancements will find themselves well-positioned to lead in their respective markets. The ability to leverage AI for real-time adjustments and predictive insights will make marketing strategies more agile and effective.

In conclusion, the future of AI in SEO content creation is bright. Ongoing advancements in AI technology will continue to change how we create, optimize, and personalize content. By staying ahead of these trends and integrating AI into their marketing strategies, businesses can achieve greater visibility, higher engagement, and sustained growth.

Conclusion

AI Marketing is not just a trend but a powerful force that is reshaping SEO content creation across various industries. By leveraging AI tools, businesses can achieve unprecedented levels of efficiency and effectiveness in their marketing strategies. AI drives higher conversion rates, improves customer experiences, and enhances overall engagement in industries from e-commerce to healthcare by producing content optimized for search engines and tailored to meet users’ specific needs.

The integration of AI into SEO practices offers precise keyword optimization, scalable content production, and data-driven decision-making that sets a new benchmark for marketing efforts. By utilizing AI marketing tools, companies can automate repetitive tasks, gain real-time insights, and constantly refine their strategies to stay ahead of the competition.

As we look to the future, the role of AI in SEO content creation will only expand. Predictive analytics will enable businesses to anticipate market trends and consumer behaviors, while generative AI will transform content generation, making it more efficient and impactful. This ongoing evolution underscores the importance of adding AI into your marketing strategy to drive growth and maintain a competitive edge.

Fullfunnelservices stands ready to help you navigate this exciting journey. By integrating AI Marketing into your SEO strategy, you can harness the power of advanced technology to achieve higher visibility, better engagement, and sustained success in the digital age. Embrace AI Marketing today to elevate your SEO efforts and ensure your business thrives in a rapidly changing digital landscape.

Stay ahead with AI Marketing, and let fullfunnelservices guide you through the future of SEO content creation. Contact us now!

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The two psychologists attempt to expand on the types of intelligence based on different explanations and measurements. Theories of intelligence in psychology have contributed to a better understanding of teaching students with a full range of intellectual abilities. Teachers can now give students a chance who may not identify with standardized learning techniques.

Let’s explore an in-depth interpretation of these ideas.

The Triarchic Theory of Intelligence

Robert Sternberg’s triarchic theory of intelligence got its name because it sees intelligence as made up of three parts; analytical, creative, and practical (Sternberg, 1988). It emphasizes the processes of intelligence and views emotions as distinct from intelligence. Sternberg theorized that individuals may score higher or lower in each intelligence realm based on their ability to achieve success within their sociocultural context and how they interact with everyday life. Let’s discuss the definitions of each theory of intelligence and the psychology behind them.

Analytical intelligence

Analytical intelligence is associated with academic problem-solving tasks and computations. According to Sternberg, analytical intelligence is applied to analyze, evaluate, judge, compare, and contrast. Those who successfully use these components to problem-solving often have a reputation as “book smart” or “school smart.” Individuals who score high in analytical intelligence will usually do well on intelligence tests with abstract nature questions that require a single correct answer, like the SAT.

Creative intelligence

Creative intelligence in psychology is related to the ability to solve problems by imagining new and unique solutions. Creative intelligence is strongly associated with individuals who have a knack for storytelling, art, and developing new ideas. Someone with impressive creative intelligence would be highly innovative and imaginative. Let’s use Elon Musk as an example. While he may score high in analytical and practical intelligence, his novel solutions and innovative ideas demonstrate strong creative intelligence in the workplace.

Practical intelligence

Practical intelligence is often associated with “street smarts” and common sense. People with practical intelligence will find solutions that apply to everyday life through knowledge based on their experiences. According to Sternberg, this psychological theory of intelligence deviates from the traditional understanding of IQ. For example, individuals who score high in practical intelligence are described as having tacit knowledge. This means they can work in an environment successfully based on the knowledge they have not necessarily been taught, but what they’ve learned from previous experiences.

Multiple Intelligences Theory

Multiple Intelligences Theory is a more recent development in intelligence psychology that was established by Howard Gardner. However, his theory needs more research to garner support and to determine an official means of measurement. Gardner, a Harvard psychologist and student of Erik Erikson, theorizes that everyone possesses eight kinds of intelligence. His criteria assert that there are multiple domains of intelligence. They include:

1. Linguistic intelligence: This is a strong understanding of language functions, sounds, and words. This intelligence may allow someone to learn different languages quickly.
2. Logical-mathematical intelligence: This form of intelligence encourages a person’s ability to see patterns in numbers and solve problems with reason and logic.
3. Musical intelligence: Strong musical intelligence correlates with a great appreciation and understanding of music fundamentals. This intelligence also allows for strong musical abilities.
4. Bodily-kinesthetic intelligence: Strength in this intelligence allows for control over physical movements and endurance. Athletes or coaches demonstrate these characteristics.
5. Spatial intelligence: This intelligence establishes spatial awareness concerning objects and how they move around in space. Architects and choreographers possess this ability.
6. Interpersonal intelligence: People with a dominant empathetic nature score high in this intelligence. They also have well developed social skills. This allows them to be more sensitive to the emotional states of others.
7. Intrapersonal intelligence: This form of emotional intelligence is demonstrated by those who can find personal motivation with ease, direct their behavior, and who have a commitment to reaching their goals.
8. Naturalist intelligence: This intelligence provides the capacity to understand nature and connect with the natural world’s species. Biologists and environmentalists would score high in this intelligence.

How to Measure Intelligence

How do we measure and classify intelligence? Intelligence measurements like an “IQ” describe the score earned on a test designed to measure one’s intelligence capabilities. However, there are much more complex and descriptive theories of intelligence in psychology that break away from the standardized evaluations we are so often graded on.

Charles Spearman, a British psychologist, believed that intelligence consists of a general factor, g, that can be measured and compared. However, more theories determine intelligence is based not on one aspect but several other abilities. For example, Raymond Cattell’s methodology divides general intelligence into two types of intelligence as a means of measurement. They are crystallized intelligence and fluid intelligence.

Crystallized intelligence and fluid intelligence

Crystallized intelligence is based on facts and rooted experience. It increases with age as we accumulate knowledge from our experiences and is measured by our ability to retrieve that information. When we learn new things, remember, and recall that information, we call on crystallized intelligence. It helps us find solutions to specific, tangible problems.
Cattell defines fluid intelligence as “the ability to perceive relationships independent of previous specific practice or instruction concerning those relationships.” It relates to our ability to see complex relationships and solve abstract problems. Fluid intelligence is defined as being separable from learning, education, and experience.

More About Creative Intelligence in Psychology

While you may be wondering how to boost your creative intelligence, psychologists have wondered about the psychology behind creative intelligence. Many types of creativity tests are designed to measure convergent thinking. One of the most common is the Remote Associates Test or RAT, which Sarnoff Mednick introduced in the 1960s. It is based on his idea that creativity requires the ability to associate ideas that are considered unrelated. The test asks a series of questions that consist of three common, unrelated stimulus words. The test taker must provide a word that, in some way, ties the three words together.

The second most common is called the Unusual Uses Task. This test requires the participant to think of as many ways to use an object as they can. The item presented is usually as simple as a piece of paper. The responses are measured for creativity by rating them on fluency, originality, flexibility, and elaboration. Are you interested in measuring your creativity? Test yourself with these creative challenges.

Another subject up for debate is how we define creativity. How do we decide if something is creative or not? Some psychologists have turned to the definition recently adapted from the three criteria that the U.S. Patent Office uses to determine if an invention is unique enough for patent protection. The designs are rated on originality, usefulness, and surprise.

Originality, usefulness, and surprise

• Originality: The idea should be unique and unrelated to the work of others.
• Usefulness: The idea should be valuable or work to solve a specific problem. If a product is original but can’t be utilized, it will not receive a rating in usefulness.
• Surprise: The idea should be non-obvious and built upon a new foundation of knowledge.

Theories of Intelligence in Psychology

For more information on intelligence theories in psychology, stay up to date with Fullfunnelservices’s newsletters and insights. Learn how these theories are applied in digital marketing, data science, and more.

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You might automatically think about some of the great artists, like DaVinci or Picasso. Or maybe you think of Walt Disney, with the way he built a brand that’s still beloved almost 100 years later.

While we have tons of examples of creative thinkers throughout history, many people believe you either “have it or you don’t.” That couldn’t be further from the truth! All of us have had opportunities to think creatively, even if it’s not in the purely artistic sense. And with a little practice, you can even boost your creative thinking skills. Keep reading and we’ll dive into what we know, and how to improve your own abilities.

What is Creative Thinking?

So what is creative thinking, exactly? 

Simply put, creative thinking refers to a new way to connect the dots. It might be a totally new challenge or one you’ve faced before. You may need to identify patterns, infer things based on your past experiences, or bring a new perspective to the table.

Here’s an example of creative thinking – how can you connect the 9 dots above with just four straight lines without lifting your pen? 

Examples of Creativity

There are countless examples of creativity outside of the normal avenues we think of. Some day-to-day examples might include:

• Making a simple swap in a recipe you’re making for dinner, such as swapping maple syrup for honey
• Planning a date night with your partner, with a goal of going somewhere you’ve never been before
• Figuring out a more effective way to do household chores, whether that’s buying a robot vacuum to save time or finding an effective solution for that stain that just won’t budge
• Writing in a journal

At work, there are even more examples, even if you don’t consider yourself in a “creative” industry:

• Determining a resolution for a conflict between employees
• Creating a lesson plan for a group training course, or an agenda for a meeting
• Suggesting solutions to improve a product, service, or even a current procedure in place (problem-solving in general)
• Analyzing a data set, equation, or text to come up with suggestions or recommendations
• Working within (and communicating with) a diverse team, staying open-minded to come up with solutions together

And then, of course, there are the obvious tasks that require some creative thinking, such as:

• Writing, whether that’s a piece of content marketing or even an email to get your point across to a boss, colleague, or team
• Designing logos, webpage layouts, or even a poster to promote an upcoming team-building event

Creative Thinking Exercises

Now that you understand that everyone is creative, let’s boost that creativity with some fun exercises! First, let’s show the solution to the dot problem that got you thinking:

Did you think of the solution? For this one, you literally have to “think outside of the box.”

Let’s do another riddle to warm up your brain:

We’ll put the answer at the bottom of this blog (no peeking). These kinds of riddles help boost our creativity by measuring convergent thinking, or our problem-solving potential.

Another common riddle is the Remote Associates test. We give you a series of words, and you have to add a fourth word that relates to all of them. For example, if the three words are “falling, movie, and dust”, you could add star to all of them to connect the words (falling star, movie star, stardust). Here are some to try:

If you want to keep practicing, here is a list of more problems, sorted by difficulty.

Here’s another exercise to boost your creativity called the Alternative Uses Test. Below, you will find quiz questions for a few household items. List as many alternative uses you can come up with for the item. You have 2 minutes!

How many were you able to come up with? This test measures how many uses you can come up with, how creative your uses are, how many different areas your answers cover (such as accessories, useful gadgets, etc.), and how detailed your responses are. 

Okay, grab a pen and paper for our next exercise in creativity. This is called the Incomplete Figure test. Using the figures below, how many images can you draw?

Some drawings could be as simple as a man riding a skateboard, or they could be as crazy as a kid petting a dinosaur. The sky’s the limit for your creativity and the more original, the better.

We’ll end our creative exercises with the candle problem:

Imagine you have a candle, a box of thumbtacks, and a book of matches. How do you affix a lit candle to the wall so it won’t drip wax on the table below?

This exercise tests functional fixedness, which is a cognitive bias that makes it hard for our brains to use common items in uncommon ways. 

Get Creative with fullfunnelservices

Feeling those creative juices flowing yet? We hope so! Creativity is like a muscle, so with a little repetition and exercise, you’ll begin to notice yourself blending your analytical mind with your more creative side. And from there, the possibilities are endless. 

Good luck, and of course, if you’re interested in seeing how the fullfunnelservices team can help your business reach its goals through creative solutions and analysis, don’t hesitate to reach out. We look forward to hearing from you!

PS – The answer to the problem of the lion and the unicorn is that it’s Thursday

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When you think of marketing campaigns, what do you think of? Big-budget Super Bowl commercials built to make the audience laugh? Or spreadsheets upon spreadsheets of metrics and analytics?

Today’s smart marketers know that it’s a blend of both creativity and intelligence, not just one or the other, that leads to real results.

Collecting and analyzing the data is the first step, but coming up with creative solutions and strategies is also an important part of the puzzle. Your campaign isn’t always going to be a showstopping ad. Often the most impactful changes you can make are the small tweaks that contribute to an overall amazing user experience. Make life easier for your customers, and they’ll come back time and time again.

The Four Types of Intelligence

Before we get into what this process looks like, let’s talk about intelligence. This can refer to intelligence in its simplest form (using your brain as you examine and analyze problems) or can get into artificial intelligence (AI), which we’ll discuss later on.

For the former, we categorize it into four intelligence types:

• Analytical intelligence includes how you frame a problem. It also refers to how you evaluate an idea, including critical thinking.
• Artistic intelligence includes using your imagination, visual thinking, and how you envision possibilities.
• Relational intelligence includes how your idea connects or impacts others within a system and how you collaborate and co-create with others.
• Operational intelligence includes planning and organizing and how you turn an idea into action.

Some even expand into further categories, like with the nine types of intelligence categorized in this article: naturalist, musical, logical-mathematical, existential, interpersonal, bodily-kinesthetic, linguistic, intra-personal, and spatial.

All of these ways of thinking should be part of a marketer’s toolbelt.

Creativity vs. Creative Intelligence: What’s the Difference?

Next, add in a little creativity. But again, we’re not necessarily talking about artistic masterpieces here. Creative intelligence refers to your ability to understand problems and find solutions based on your existing knowledge and skills.

A successful content marketer, for example, will know how to quickly scan a list of keywords and monthly search volumes (data) and ideate some creative topics for blogs, videos, or eBooks. It’s an Account Manager’s ability to call out a client’s dropping conversion rate, and brainstorm a holistic campaign that incorporates SEO, PPC, and social media elements.

Whole Brain Creativity

Another way to think about creative intelligence is in terms of “whole brain creativity.” Instead of focusing on just your right-brain (the more artsy side) or your left-brain (the more logical side), whole brain creativity uses—you guessed it—both sides to stimulate holistic thinking. One without the other is risky, as it can lead to one-sided campaigns.

Combining Creativity and Intelligence with Data

So, what does blending the two look like? We’ve discussed data-driven marketing on the blog before, so let’s start there.

Once you’ve collected and analyzed your data, whether that’s from Google Analytics, your social media platforms, or any of the other data sources we’ve discussed in the past, it’s time to act on those insights.

If your bounce rate is high on a specific page, for example, you might want to dig into the creative aspects of the copy. Maybe it’s not really speaking to your target audience well, or maybe it’s a little outdated and needs to be updated. Or maybe it’s not your copy at all. If there’s a formatting or layout issue, your users might just be getting annoyed. Using your existing knowledge, you can decide what to A/B test.

Another one-two punch of creativity and intelligence is the use of personalization and customization, as we discussed with data-driven web design. When your site can collect and store specific metrics and historical actions your users have taken, you can create a seamless experience built just for them.

Combining Creativity and Intelligence with AI

Yet another place we see the combination of creativity and intelligence is with AI. From voice assistants who know your daily routine to product recommendations when you first pull up Amazon, AI in marketing is a powerful strategy.

Moreover, users have come to expect it. Unnecessary friction will just cause your customers to abandon you and find the next best (and more user-friendly) platform, tool, or product.

AI can also help you avoid mundane tasks, allowing marketers to spend their time wisely and keep their creativity intact for when they need it most. Facebook ads that optimize your spend automatically are a great example of this. Instead of monitoring each and every ad, every second of the day, you can rely on Facebook’s intelligence to ensure your best-performing ads continue to get exposure.
In the race to getting the right message in front of the right person at the right time, AI clearly helps us win.

Examples of Creativity & Intelligence in Marketing

Want to see more of this concept in play? Two of our favorite examples are Netflix and Home Depot.

Entertainment-giant Netflix uses tons of data to help them make creative decisions. This is apparent at the user-level (e.g. recommending similar movies and TV shows for a user to watch, based on their history and other algorithmic factors) as well as larger-scale production decisions. This kind of data, after all, is what led them to create the 2013 hit show “House of Cards”. Netflix correctly estimated that it would be a slam-dunk, based on data they had about subscribers and the types of shows, directors, and actors that would combine into a hit.

Home Depot is another example. They’ve taken a unified approach to their marketing, combining data from both online and in-store experiences to drive the customer journey. Customers can use the Home Depot app to create their shopping list and find product details, while also using it as an in-store assistant, guiding them to the right aisle and bin number. The result? The user quickly gets what they need, and the company earns a 360-view of them as a customer.

The Perfect Recipe for Creativity and Data Intelligence

With the rise of data-driven marketing and AI, it’s clear that a relationship between creativity and intelligence is the future. You can’t have one without the other and need to leverage both to power your marketing strategy.

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