A rapidly growing Polish online jewellery retailer partnered with Full Funnel to improve website performance, strengthen customer acquisition, and build a scalable revenue engine. Operating in a highly competitive category, the brand needed to increase visibility, improve conversion rates, and optimise its PrestaShop infrastructure to support continued eCommerce growth.

Full Funnel delivered a complete eCommerce improvement programme that significantly increased performance inside the Polish market.

The Challenge of eCommerce growth

While the brand had strong demand and a high-quality product range, several bottlenecks were limiting revenue growth:

• PrestaShop was not fully optimised for speed, UX, or conversion

• Product taxonomy and filtering were not aligned with search behaviour

• Organic traffic was underperforming despite strong brand potential

• Paid acquisition lacked structure, segmentation, and accurate tracking

• Merchant Centre feeds required cleanup for better Shopping visibility

• Messaging was inconsistent across product pages and ads

• There was no structured CRO process in place

The brand needed a partner who understood both eCommerce growth and the technical complexity of PrestaShop.

Our Approach to increase eCommerce growth

Full Funnel executed a series of high-impact improvements across the funnel.

1. PrestaShop Performance & UX Enhancements

We optimised the store to reduce friction and improve conversion rates:

• Improved site speed and page load performance

• Cleaned up code, reduced unused scripts, improved caching

• Enhanced mobile UX and navigation

• Fixed broken product attributes and filtering logic

• Improved checkout clarity and reduced abandonment points

Result:

Higher user engagement, faster navigation, and smoother purchasing flow.

2. Full SEO Restructure for the Polish Market

We strengthened organic visibility through modern SEO best practices:

• Rebuilt category structure based on Polish search intent

• Optimised on-page content, meta titles, and descriptions

• Improved schema markup and structured data driving immediate results for eCommerce growth

• Strengthened internal linking to drive authority to priority products

• Conducted competitor keyword gap analysis

Result:

Growth in organic traffic and better keyword alignment with customer search habits.

3. Paid Acquisition Upgrade & Analytics Accuracy that guaranteed ecommerce growth

The brand’s paid channels were rebuilt for efficiency and scale:

• Full Google Merchant Centre cleanup (attributes, disapprovals, feed quality)

• Structured new Google Ads campaigns (Shopping + Performance Max)

• Implemented enhanced conversions and tracking via GTM

• Built retargeting and remarketing flows

• Improved ROAS through better segmentation and product-level bidding

Result:

More efficient spend, higher product visibility, and measurable performance insights with ecommerce growth.

4. Conversion Rate Optimisation (CRO)

We introduced a data-driven CRO process focused on increasing eCommerce growth:

• Analysed user behaviour and drop-off points

• Improved product page layout, trust signals, and microcopy

• A/B tested messaging, CTAs, and imagery

• Optimised product descriptions for clarity and persuasion

Result:

Higher add-to-cart rates and more consistent sales performance.

Results

Through structured optimisation across PrestaShop, SEO, paid ads, and UX, the brand achieved:

✔ Increased traffic quality

✔ Improved conversion rates across key categories

✔ Higher product visibility in Google Shopping

✔ Stronger SEO rankings for competitive Polish jewellery terms

✔ A more stable and scalable advertising structure

✔ A faster, cleaner, and more reliable PrestaShop store

The brand is now positioned as a strong digital competitor in the Polish jewellery market, with a sales engine capable of supporting long-term growth.

Full Funnel doesn’t just run ads — we rebuild the entire funnel to maximise revenue.